A customization plugin for handmade jewelry business

Background

Daisy,

Handicrafter

To address these pain points, I designed a customization plugin based on three guiding principles identified through user research:

Visual Builder
Turn abstract ideas into visual design

While running my handmade jewelry business, I discovered a growing demand for customizing handmade jewelry. However, the customization process was often hindered by communication barriers, unclear expectations, and difficulties in visualizing design ideas between the seller and customers.

Shirely (Customer): “I know the style I want, but I don't know how to describe it to the maker."

A survey was conducted on 40 participants to identify needs of customization, and which method customer will be willing to customize jewelry.

Interview

Davian (Customer): “I've tried a customization app before, but it was too complicated to use."

Competitive Analysis

“Sometimes I can't find materials the customer want, so it's hard to accept order that work for both of us."

Key Takeaway: 3 Key Pain Points

I analyzed four customization platforms across three key dimensions derived from user research: visualization, organization, and AR try-on.

As a result, Ikea has the best visualize for products, Chanel has the best AR try-on, Michaels has the best organize system, and pandora has the easy and fun customize system.

I first drew a basic draft for the main function: bracelet customization, and gathered votes from my customers to find out which module is the best for design area.

Using wirefram, I drew out the main functions of the plugin. Then, I invited my friend to perform a user testing. They suggested that P4 should have a shelf for displaying individual beads, while there should also be add/delte button to customize the bracelet.